/* Xsoft Media — AI SEO campaign landing. Custom source is intentionally unminified. */

:root {
    --ink: #090909;
    --paper: #ffffff;
    --soft: #f5f5f5;
    --muted: #646464;
    --line: #dedede;
    --accent: #f8722e;
    --bs-body-font-family: 'Montserrat', sans-serif;
    --bs-body-color: var(--ink);
    --bs-body-bg: var(--paper);
}

html {
    scroll-behavior: smooth;
    scroll-padding-top: 30px;
}

body {
    margin: 0;
    font-family: 'Montserrat', sans-serif;
    font-size: 18px;
    font-weight: 300;
    line-height: 1.75;
    -webkit-font-smoothing: antialiased;
}

::selection {
    background: var(--accent);
    color: var(--ink);
}

a {
    color: inherit;
    text-decoration: none;
}

a:hover {
    color: inherit;
}

button, input, select, textarea {
    font: inherit;
}

button, a {
    -webkit-tap-highlight-color: transparent;
}

:focus-visible {
    outline: 3px solid var(--accent);
    outline-offset: 6px;
}

h1, h2, h3, p, figure {
    margin: 0;
}

h1, h2, h3 {
    text-wrap: balance;
}

p + p {
    margin-top: 18px;
}

img {
    max-width: 100%;
    height: auto;
}

strong {
    font-weight: 500;
}

.container {
    max-width: 1320px;
    padding-inline: 36px;
}

.section {
    padding-block: 112px;
}

.eyebrow {
    display: block;
    margin-bottom: 23px;
    font-size: 16px;
    font-weight: 500;
    letter-spacing: 0.15em;
    line-height: 1.5;
    text-transform: uppercase;
}

.section-title {
    font-size: clamp(36px, 4.1vw, 60px);
    font-weight: 200;
    line-height: 1.15;
    letter-spacing: -0.045em;
}

.section-intro {
    max-width: 620px;
    margin-top: 25px;
    color: var(--muted);
    font-size: 18px;
}

.accent {
    color: var(--accent);
}

.muted {
    color: var(--muted);
}

.text-link {
    display: inline-flex;
    align-items: center;
    gap: 18px;
    min-height: 44px;
    border-bottom: 1px solid currentColor;
    font-size: 17px;
    font-weight: 400;
}

.cta {
    --pulse-color: rgba(248, 114, 46, 0.48);
    position: relative;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 22px;
    min-height: 58px;
    padding: 15px 27px;
    border: 2px solid var(--accent);
    border-radius: 999px;
    background: var(--accent);
    color: var(--ink);
    font-size: 17px;
    font-weight: 500;
    line-height: 1.5;
    text-align: center;
    transition: background 0.25s ease, color 0.25s ease, transform 0.25s ease;
    isolation: isolate;
}

.cta::after {
    position: absolute;
    z-index: -1;
    inset: -1px;
    border: 2px solid var(--pulse-color);
    border-radius: inherit;
    content: '';
    pointer-events: none;
    animation: cta-pulse 2.6s ease-out infinite;
}

.cta:hover {
    background: #ff8950;
    color: var(--ink);
    transform: translateY(-2px);
}

.cta-outline {
    --pulse-color: rgba(255, 255, 255, 0.3);
    border-color: #737373;
    background: transparent;
    color: white;
}

.cta-outline:hover {
    border-color: white;
    background: white;
    color: var(--ink);
}

.cta-dark {
    --pulse-color: rgba(0, 0, 0, 0.3);
    border-color: var(--ink);
    background: var(--ink);
    color: white;
}

.cta-dark:hover {
    background: #303030;
    color: white;
}

.arrow {
    font-size: 23px;
    font-weight: 300;
    line-height: 1;
}

.skip-link {
    position: fixed;
    z-index: 100;
    top: 10px;
    left: 10px;
    padding: 12px 20px;
    background: white;
    color: black;
    transform: translateY(-200%);
}

.skip-link:focus {
    transform: translateY(0);
}

/* Opening: editorial typography, monochrome photograph and an orange accent. */

.hero {
    overflow: hidden;
    background: var(--ink);
    color: white;
}

.brand-row {
    display: flex;
    align-items: center;
    justify-content: space-between;
    min-height: 113px;
    border-bottom: 1px solid #303030;
}

.brand-logo {
    display: block;
    width: 177px;
    height: 71px;
}

.brand-caption {
    color: #a4a4a4;
    font-size: 16px;
    font-weight: 400;
    letter-spacing: 0.14em;
}

.hero-main {
    padding-top: 68px;
    padding-bottom: 64px;
}

.hero .eyebrow {
    margin-bottom: 28px;
    color: #c4c4c4;
}

.hero-title {
    position: relative;
    z-index: 2;
    font-size: clamp(47px, 5.65vw, 82px);
    font-weight: 100;
    line-height: 1.07;
    letter-spacing: -0.055em;
}

.hero-title span {
    display: block;
}

.hero-title .accent {
    font-weight: 200;
}

.hero-answer {
    max-width: 550px;
    margin-top: 28px;
    color: #c5c5c5;
    font-size: 18px;
    line-height: 1.85;
}

.hero-actions {
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 24px;
    margin-top: 32px;
}

.hero-new {
    display: inline-flex;
    align-items: center;
    gap: 13px;
    min-height: 44px;
    margin-top: 24px;
    color: #c8c8c8;
    font-size: 16px;
}

.new-label {
    display: inline-block;
    padding: 3px 9px;
    border: 1px solid var(--accent);
    border-radius: 5px;
    color: var(--accent);
    font-size: 16px;
    font-weight: 500;
    line-height: 1.5;
    letter-spacing: 0.06em;
}

.hero-visual {
    position: relative;
    min-height: 568px;
    margin-left: 24px;
}

.hero-photo {
    position: absolute;
    inset: 0 0 32px 20px;
    overflow: hidden;
    border-radius: 130px 18px 18px 18px;
}

.hero-photo img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: center 44%;
    filter: grayscale(1) brightness(0.7);
}

.visual-tag {
    position: absolute;
    top: 26px;
    right: 22px;
    padding: 7px 14px;
    border: 1px solid #a7a7a7;
    border-radius: 30px;
    color: white;
    font-size: 16px;
    font-weight: 400;
    letter-spacing: 0.09em;
}

.answer-preview {
    position: absolute;
    right: 18px;
    bottom: 0;
    left: 0;
    padding: 25px 27px;
    border: 1px solid #464646;
    border-radius: 17px;
    background: #151515;
}

.preview-caption {
    color: #a5a5a5;
    font-size: 16px;
    font-weight: 400;
    letter-spacing: 0.08em;
    text-transform: uppercase;
}

.preview-question {
    margin-top: 14px;
    font-size: 18px;
    font-weight: 300;
    line-height: 1.55;
}

.preview-answer {
    margin-top: 16px;
    padding-top: 15px;
    border-top: 1px solid #373737;
    color: #bcbcbc;
    font-size: 17px;
    line-height: 1.7;
}

.preview-answer strong {
    color: var(--accent);
    font-weight: 400;
}

.platforms {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 25px;
    padding-block: 27px;
    border-top: 1px solid #303030;
}

.platforms-intro {
    max-width: 160px;
    color: #939393;
    font-size: 16px;
    line-height: 1.6;
}

.platform-name {
    color: #dedede;
    font-size: 23px;
    font-weight: 400;
    letter-spacing: -0.045em;
    white-space: nowrap;
}

.platform-name small {
    display: block;
    margin-top: 2px;
    color: #979797;
    font-size: 16px;
    font-weight: 300;
    letter-spacing: 0;
}

/* The customer problem and the two practical use cases. */

.problem-lead {
    padding-top: 22px;
}

.problem-lead p {
    color: var(--muted);
}

.problem-lead strong {
    color: var(--ink);
}

.benefit-grid {
    margin-top: 58px;
}

.benefit {
    height: 100%;
    padding: 30px 24px 0 0;
    border-top: 1px solid var(--line);
}

.item-number {
    display: block;
    margin-bottom: 22px;
    color: #b54d1b;
    font-size: 17px;
    font-weight: 400;
}

.benefit h3 {
    margin-bottom: 13px;
    font-size: 24px;
    font-weight: 300;
    line-height: 1.35;
    letter-spacing: -0.025em;
}

.benefit p {
    color: var(--muted);
    font-size: 18px;
}

.use-cases {
    background: var(--soft);
}

.case-tabs {
    display: inline-flex;
    flex-wrap: wrap;
    gap: 6px;
    margin-top: 30px;
    padding: 6px;
    border: 1px solid #d6d6d6;
    border-radius: 32px;
    background: white;
}

.case-tabs .nav-link {
    padding: 12px 22px;
    border-radius: 25px;
    color: #5d5d5d;
    font-size: 17px;
    font-weight: 400;
}

.case-tabs .nav-link.active {
    background: var(--ink);
    color: white;
}

.case-content {
    margin-top: 40px;
}

.question-card {
    height: 100%;
    padding: 34px;
    border: 1px solid #ddd;
    border-radius: 18px;
    background: white;
}

.question-card h3 {
    max-width: 460px;
    margin-top: 18px;
    font-size: 30px;
    font-weight: 300;
    line-height: 1.4;
    letter-spacing: -0.025em;
}

.question-answer {
    margin-top: 28px;
    padding-left: 18px;
    border-left: 2px solid var(--accent);
    color: var(--muted);
    font-size: 18px;
}

.case-detail {
    padding: 20px 0 10px 36px;
}

.case-detail h3 {
    margin-bottom: 24px;
    font-size: 29px;
    font-weight: 300;
    line-height: 1.4;
}

.check-list {
    padding: 0;
    margin: 0;
    list-style: none;
}

.check-list li {
    position: relative;
    padding-left: 24px;
    margin-bottom: 13px;
    color: var(--muted);
    font-size: 18px;
    line-height: 1.7;
}

.check-list li::before {
    position: absolute;
    top: 0;
    left: 0;
    color: #b54d1b;
    content: '✓';
    font-weight: 500;
}

.case-detail .text-link {
    margin-top: 14px;
}

/* Packages: the current public offers, without invented performance claims. */

.pricing-header {
    display: flex;
    align-items: flex-end;
    justify-content: space-between;
    gap: 35px;
    margin-bottom: 45px;
}

.pricing-header > p {
    max-width: 330px;
    color: var(--muted);
    font-size: 18px;
}

.pricing-card {
    display: flex;
    flex-direction: column;
    height: 100%;
    padding: 32px 27px;
    border: 1px solid var(--line);
    border-radius: 18px;
    background: white;
}

.pricing-card.featured {
    border-color: var(--accent);
}

.pricing-card.dark {
    border-color: var(--ink);
    background: var(--ink);
    color: white;
}

.pricing-kicker {
    margin-bottom: 20px;
    color: var(--muted);
    font-size: 16px;
    font-weight: 500;
    letter-spacing: 0.065em;
    text-transform: uppercase;
}

.pricing-card h3 {
    min-height: 71px;
    font-size: 28px;
    font-weight: 300;
    line-height: 1.25;
    letter-spacing: -0.035em;
}

.package-en {
    margin-top: 8px;
    color: var(--muted);
    font-size: 16px;
    font-weight: 400;
}

.pricing-description {
    min-height: 103px;
    margin-top: 20px;
    color: var(--muted);
    font-size: 17px;
    line-height: 1.7;
}

.price {
    padding-block: 25px;
    margin-bottom: 23px;
    border-bottom: 1px solid var(--line);
}

.price strong {
    display: block;
    font-size: 33px;
    font-weight: 300;
    line-height: 1.2;
    letter-spacing: -0.055em;
    white-space: nowrap;
}

.price .price-range {
    font-size: 28px;
}

.price span {
    display: block;
    min-height: 36px;
    margin-top: 8px;
    color: var(--muted);
    font-size: 16px;
    line-height: 1.5;
}

.pricing-card .check-list {
    flex: 1;
    margin-bottom: 26px;
}

.pricing-card .check-list li {
    margin-bottom: 12px;
    font-size: 17px;
}

.pricing-card .cta {
    width: 100%;
}

.pricing-card.dark .pricing-kicker,
.pricing-card.dark .package-en,
.pricing-card.dark .pricing-description,
.pricing-card.dark .price span,
.pricing-card.dark .check-list li {
    color: #bdbdbd;
}

.pricing-card.dark .price {
    border-color: #383838;
}

.pricing-card.dark .check-list li::before {
    color: var(--accent);
}

.pricing-note {
    max-width: 940px;
    margin: 27px auto 0;
    color: var(--muted);
    font-size: 16px;
    line-height: 1.8;
    text-align: center;
}

/* ChatGPT Ads is a prominent chapter of its own. */

.ads-section {
    overflow: hidden;
    background: var(--ink);
    color: white;
}

.ads-topline {
    display: flex;
    align-items: center;
    gap: 15px;
    padding-bottom: 32px;
    margin-bottom: 52px;
    border-bottom: 1px solid #353535;
    color: #aaa;
    font-size: 16px;
}

.ads-title {
    font-size: clamp(46px, 5.3vw, 77px);
    font-weight: 100;
    line-height: 1.09;
    letter-spacing: -0.055em;
}

.ads-title span {
    display: block;
}

.ads-section .section-intro {
    color: #bdbdbd;
}

.ads-section .cta {
    margin-top: 30px;
}

.campaign-preview {
    margin: 12px 0 0 35px;
    padding: 32px;
    border: 1px solid #383838;
    border-radius: 22px;
    background: #111;
}

.user-message {
    margin-top: 24px;
    margin-left: 26px;
    padding: 16px 20px;
    border: 1px solid #3f3f3f;
    border-radius: 18px 18px 3px 18px;
    background: #242424;
    color: #e6e6e6;
    font-size: 18px;
}

.ai-message {
    padding-block: 24px;
    color: #bdbdbd;
    font-size: 17px;
    line-height: 1.8;
}

.sponsored-card {
    padding: 24px;
    border: 1px solid #6d4130;
    border-radius: 12px;
    background: #211710;
}

.sponsor-tag {
    color: #ffac83;
    font-size: 16px;
    font-weight: 400;
}

.sponsored-card h3 {
    margin-block: 12px 7px;
    font-size: 23px;
    font-weight: 300;
    line-height: 1.3;
}

.sponsored-card p {
    color: #c8bdb7;
    font-size: 17px;
}

.ad-example-label {
    margin-top: 18px;
    color: #969696;
    font-size: 16px;
    line-height: 1.6;
}

.ads-benefits {
    margin-top: 65px;
}

.ads-benefits .benefit {
    border-color: #353535;
}

.ads-benefits .benefit h3 {
    font-size: 22px;
}

.ads-benefits .benefit p {
    color: #aaa;
}

.ads-footnote {
    margin-top: 36px;
    color: #9d9d9d;
    font-size: 16px;
}

.ads-footnote a {
    text-decoration: underline;
    text-underline-offset: 4px;
}

.channels {
    margin-block: 48px 65px;
    border-top: 1px solid var(--line);
}

.channel {
    height: 100%;
    padding: 27px 15px 12px 0;
}

.channel h3 {
    margin-bottom: 12px;
    font-size: 24px;
    font-weight: 400;
    letter-spacing: -0.04em;
}

.channel p {
    color: var(--muted);
    font-size: 17px;
}

.marketing-pricing .pricing-card h3 {
    min-height: 70px;
}

.marketing-pricing .pricing-description {
    min-height: 96px;
}

.marketing-pricing .price strong {
    font-size: 29px;
}

.package-label {
    display: inline-block;
    margin-bottom: 18px;
    color: #b84b16;
    font-size: 16px;
    font-weight: 500;
    line-height: 1.5;
}

/* Website development supports the campaign, lower on the page. */

.web-section {
    background: var(--soft);
}

.web-photo {
    overflow: hidden;
    height: 410px;
    border-radius: 18px 100px 18px 18px;
}

.web-photo img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    filter: grayscale(1);
}

.web-copy {
    padding-left: 40px;
}

.web-copy .text-link {
    margin-top: 22px;
}

.web-pricing {
    margin-top: 55px;
}

.web-pricing .pricing-card h3 {
    min-height: auto;
    font-size: 30px;
}

.web-pricing .pricing-description {
    min-height: 76px;
}

.web-pricing .price strong {
    font-size: 31px;
}

.web-pricing .price {
    min-height: 147px;
}

.installment {
    display: block;
    margin-top: 8px;
    color: #a4471c;
    font-size: 16px;
    font-weight: 400;
}

.about-strip {
    padding-block: 58px;
    border-bottom: 1px solid var(--line);
}

.experience {
    display: flex;
    align-items: center;
    gap: 22px;
}

.experience strong {
    font-size: 76px;
    font-weight: 100;
    letter-spacing: -0.07em;
    line-height: 1;
}

.experience span {
    max-width: 150px;
    font-size: 17px;
    line-height: 1.7;
}

.about-text {
    max-width: 780px;
    color: var(--muted);
    font-size: 18px;
}

.faq-list {
    border-top: 1px solid var(--line);
}

.faq-list details {
    border-bottom: 1px solid var(--line);
}

.faq-list summary {
    position: relative;
    padding: 24px 40px 24px 0;
    list-style: none;
    cursor: pointer;
    font-size: 18px;
    font-weight: 400;
    line-height: 1.6;
}

.faq-list summary::-webkit-details-marker {
    display: none;
}

.faq-list summary::after {
    position: absolute;
    right: 5px;
    top: 20px;
    content: '+';
    font-size: 27px;
    font-weight: 200;
}

.faq-list details[open] summary::after {
    content: '−';
}

.faq-list details > p {
    padding: 0 25px 25px 0;
    color: var(--muted);
    font-size: 18px;
}

.contact-section {
    padding-block: 85px;
    background: var(--accent);
    color: var(--ink);
}

.contact-section .section-title {
    max-width: 850px;
    font-size: clamp(41px, 5.5vw, 76px);
    font-weight: 200;
}

.contact-section .section-intro {
    max-width: 640px;
    color: #2f211a;
}

.contact-actions {
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 20px 30px;
    margin-top: 30px;
}

.contact-small {
    margin-top: 19px;
    font-size: 16px;
    font-weight: 400;
}

.footer {
    padding-block: 60px 24px;
    background: var(--ink);
    color: white;
}

.footer .brand-logo {
    width: 190px;
    margin-bottom: 20px;
}

.footer-lead {
    max-width: 280px;
    color: #999;
    font-size: 17px;
}

.footer h2 {
    margin-bottom: 20px;
    color: #b9b9b9;
    font-size: 16px;
    font-weight: 400;
    letter-spacing: 0.08em;
    text-transform: uppercase;
}

.footer-contact {
    display: block;
    width: fit-content;
    margin-bottom: 12px;
    font-size: 22px;
    font-weight: 200;
    letter-spacing: -0.03em;
}

.footer-data {
    margin: 0;
    color: #aaa;
    font-size: 16px;
    line-height: 1.9;
}

.footer-data dt {
    float: left;
    clear: left;
    margin-right: 6px;
    color: #aaa;
    font-weight: 300;
}

.footer-data dd {
    margin: 0 0 5px;
}

.footer-bottom {
    display: flex;
    flex-wrap: wrap;
    justify-content: space-between;
    gap: 14px;
    padding-top: 22px;
    margin-top: 42px;
    border-top: 1px solid #303030;
    color: #939393;
    font-size: 16px;
}

.footer-bottom a:hover {
    color: white;
}

.back-to-top {
    position: fixed;
    z-index: 20;
    right: 24px;
    bottom: 24px;
    display: flex;
    align-items: center;
    justify-content: center;
    width: 49px;
    height: 49px;
    border: 1px solid #828282;
    border-radius: 50%;
    background: #111;
    color: white;
    box-shadow: 0 5px 20px #0002;
    transition: background 0.2s, transform 0.2s;
}

.back-to-top:hover {
    background: var(--accent);
    color: var(--ink);
    transform: translateY(-3px);
}

.back-to-top[hidden] {
    display: none;
}

@keyframes cta-pulse {
    0% {
        opacity: 0.95;
        transform: scale(1);
    }
    75%, 100% {
        opacity: 0;
        transform: scale(1.055, 1.32);
    }
}

/* Tablet and mobile. */

@media (max-width: 1199.98px) {
    .hero-title {
        font-size: 63px;
    }

    .hero-visual {
        min-height: 570px;
        margin-left: 0;
    }

    .hero-actions {
        gap: 18px;
    }

    .pricing-card {
        padding: 27px 22px;
    }

    .price .price-range {
        font-size: 24px;
    }

    .pricing-description {
        min-height: 126px;
    }

    .campaign-preview {
        margin-left: 0;
        padding: 25px;
    }
}

@media (max-width: 991.98px) {
    .container {
        padding-inline: 28px;
    }

    .section {
        padding-block: 80px;
    }

    .hero-main {
        padding-top: 45px;
    }

    .hero-title {
        max-width: 700px;
        font-size: 76px;
    }

    .hero-answer {
        max-width: 650px;
    }

    .hero-visual {
        min-height: 460px;
        max-width: 700px;
        margin-top: 48px;
    }

    .hero-photo {
        inset: 0 0 25px 40px;
    }

    .hero-photo img {
        object-position: center 50%;
    }

    .answer-preview {
        max-width: 450px;
    }

    .platform-name {
        font-size: 21px;
    }

    .platforms-intro {
        display: none;
    }

    .case-detail, .web-copy {
        padding-left: 0;
    }

    .case-detail {
        padding-top: 20px;
    }

    .pricing-card h3, .pricing-description,
    .marketing-pricing .pricing-description,
    .marketing-pricing .pricing-card h3,
    .web-pricing .pricing-description {
        min-height: 0;
    }

    .pricing-card {
        padding: 32px;
    }

    .price .price-range {
        font-size: 31px;
    }

    .campaign-preview {
        max-width: 600px;
        margin-top: 45px;
    }

    .web-copy {
        margin-top: 36px;
    }

    .web-photo {
        height: 380px;
    }

    .about-text {
        margin-top: 20px;
    }

    .faq-list {
        margin-top: 36px;
    }

    .footer-contact {
        font-size: 21px;
    }
}

@media (max-width: 575.98px) {
    .container {
        padding-inline: 22px;
    }

    .section {
        padding-block: 62px;
    }

    .brand-row {
        min-height: 92px;
    }

    .brand-logo {
        width: 145px;
        height: 58px;
    }

    .brand-caption {
        max-width: 105px;
        font-size: 16px;
        line-height: 1.8;
        text-align: right;
    }

    .hero-main {
        padding-block: 37px 35px;
    }

    .hero .eyebrow {
        margin-bottom: 22px;
        font-size: 16px;
        letter-spacing: 0.11em;
    }

    .hero-title {
        font-size: clamp(44px, 11.5vw, 65px);
        line-height: 1.12;
        letter-spacing: -0.06em;
    }

    .hero-answer {
        margin-top: 22px;
        font-size: 18px;
        line-height: 1.8;
    }

    .hero-actions {
        align-items: flex-start;
        gap: 15px;
        margin-top: 26px;
    }

    .hero-actions .cta {
        width: 100%;
    }

    .hero-actions .text-link {
        margin-left: 3px;
    }

    .hero-new {
        gap: 9px;
        margin-top: 17px;
        font-size: 16px;
    }

    .hero-visual {
        min-height: 400px;
        margin-top: 30px;
    }

    .hero-photo {
        inset: 0 0 15px 16px;
        border-top-left-radius: 90px;
    }

    .answer-preview {
        right: 10px;
        padding: 21px;
    }

    .preview-question {
        font-size: 18px;
    }

    .platforms {
        display: grid;
        grid-template-columns: 1fr 1fr;
        gap: 22px;
        padding-block: 26px;
    }

    .platform-name {
        font-size: 22px;
    }

    .section-title {
        font-size: 37px;
    }

    .eyebrow {
        margin-bottom: 18px;
        font-size: 16px;
    }

    .section-intro {
        margin-top: 21px;
        font-size: 18px;
    }

    .benefit-grid {
        margin-top: 30px;
    }

    .benefit {
        padding: 24px 0 7px;
    }

    .item-number {
        margin-bottom: 14px;
    }

    .case-tabs {
        width: 100%;
        border-radius: 25px;
    }

    .case-tabs .nav-item {
        flex: 1;
    }

    .case-tabs .nav-link {
        width: 100%;
        padding: 10px 9px;
        font-size: 16px;
    }

    .case-content {
        margin-top: 26px;
    }

    .question-card {
        padding: 24px;
    }

    .question-card h3 {
        font-size: 26px;
    }

    .pricing-header {
        display: block;
        margin-bottom: 30px;
    }

    .pricing-header > p {
        margin-top: 20px;
    }

    .pricing-card {
        padding: 28px 25px;
    }

    .price .price-range {
        font-size: clamp(25px, 7vw, 32px);
    }

    .ads-topline {
        align-items: flex-start;
        margin-bottom: 35px;
        font-size: 16px;
    }

    .ads-title {
        font-size: 46px;
    }

    .campaign-preview {
        padding: 23px;
    }

    .user-message {
        margin-left: 12px;
    }

    .sponsored-card {
        padding: 20px;
    }

    .ads-benefits {
        margin-top: 32px;
    }

    .channels {
        margin-block: 30px 38px;
    }

    .channel h3 {
        font-size: 23px;
    }

    .web-photo {
        height: 270px;
        border-top-right-radius: 70px;
    }

    .web-pricing {
        margin-top: 35px;
    }

    .about-strip {
        padding-block: 42px;
    }

    .contact-section {
        padding-block: 60px;
    }

    .contact-section .section-title {
        font-size: 44px;
    }

    .contact-actions {
        align-items: flex-start;
        gap: 18px;
    }

    .contact-actions .cta {
        width: 100%;
    }

    .footer {
        padding-top: 44px;
        padding-bottom: 80px;
    }

    .footer-bottom {
        margin-top: 30px;
    }

    .back-to-top {
        right: 18px;
        bottom: 18px;
    }
}

@media (prefers-reduced-motion: reduce) {
    html {
        scroll-behavior: auto;
    }

    *, *::before, *::after {
        animation: none !important;
        transition: none !important;
    }
}

/* Review 2 — readability, dark-section contrast and motion. */
body {
    font-size: 18px;
}

.brand-row {
    gap: 20px;
}

.brand-caption {
    letter-spacing: 0.07em;
}

:is(.hero, .ads-section, .footer, .pricing-card.dark) {
    position: relative;
    isolation: isolate;
}

:is(.hero, .ads-section, .footer, .pricing-card.dark)::before {
    position: absolute;
    z-index: -1;
    inset: 0;
    border-radius: inherit;
    background: url('../img/flow-lines.svg') center / cover no-repeat;
    content: '';
    pointer-events: none;
    opacity: 0.7;
}

.ads-section::before {
    background-position: 65% center;
    transform: scaleX(-1);
}

.pricing-card.dark::before {
    background-size: auto 100%;
    opacity: 0.55;
}

.hero :is(.brand-caption, .eyebrow, .hero-answer, .hero-new, .preview-caption,
    .preview-answer, .platforms-intro, .platform-name, .platform-name small),
.ads-section :is(.ads-topline, .section-intro, .preview-caption, .user-message,
    .ai-message, .ad-example-label, .ads-footnote, .sponsored-card p, .benefit p),
.pricing-card.dark :is(.pricing-kicker, .package-en, .pricing-description, .price span, .check-list li),
.footer :is(.footer-lead, h2, .footer-data, .footer-data dt, .footer-bottom) {
    color: #ffffff;
}

.hero .accent,
.hero .preview-answer strong,
.ads-section .accent,
.ads-section .sponsor-tag,
:is(.hero, .ads-section) .new-label {
    color: var(--accent);
}

:is(.hero, .ads-section) .cta:not(.cta-outline) {
    background: #b8430b;
    color: #ffffff;
}

.hero-new {
    display: flex;
    align-items: center;
    gap: 18px;
    width: fit-content;
    max-width: calc(100% - 20px);
    min-height: 96px;
    margin-top: 34px;
    padding: 19px 24px;
    border: 2px solid var(--accent);
    border-radius: 20px;
    background: #22150f;
    font-size: 24px;
    font-weight: 400;
    line-height: 1.35;
    transition: background 0.3s, transform 0.3s, box-shadow 0.3s;
}

.hero-new .new-label {
    flex: 0 0 auto;
    padding: 8px 12px;
    border: 2px solid var(--accent);
    font-size: 19px;
}

.hero-new-copy strong {
    font-size: 18px;
    font-weight: 300;
}

.hero-new-arrow {
    margin-left: 15px;
    color: var(--accent);
    font-size: 28px;
}

.hero-new:hover {
    background: #382014;
    color: #ffffff;
}

.hero-actions {
    gap: 22px;
}

.visual-tag {
    max-width: calc(100% - 55px);
    text-align: center;
}

.cta {
    --pulse-color: rgba(248, 114, 46, 0.9);
    animation: button-idle 3.4s ease-in-out infinite;
}

.cta-dark {
    --pulse-color: rgba(9, 9, 9, 0.65);
    border-width: 2px;
}

.cta-outline {
    --pulse-color: rgba(255, 255, 255, 0.85);
    border-width: 2px;
    border-color: #ffffff;
}

.cta::before {
    position: absolute;
    z-index: -1;
    inset: 1px;
    border-radius: inherit;
    background: linear-gradient(110deg, transparent 20%, #ffffff24 46%, transparent 72%) 180% 0 / 250% 100%;
    content: '';
    pointer-events: none;
    animation: button-shine 3.4s ease-in-out infinite;
}

.text-link,
.hero-new,
.case-tabs .nav-link,
.back-to-top {
    animation: button-idle 3.4s ease-in-out infinite;
}

.text-link {
    padding-bottom: 3px;
    transition: color 0.3s, border-color 0.3s, transform 0.3s;
}

.cta:hover,
.cta:focus-visible,
.text-link:hover,
.hero-new:hover,
.case-tabs .nav-link:hover,
.back-to-top:hover {
    animation-play-state: paused;
    transform: translateY(-3px);
    box-shadow: 0 6px 22px #f8722e35;
}

.price strong {
    white-space: normal;
}

.pricing-description,
.marketing-pricing .pricing-description,
.web-pricing .pricing-description {
    min-height: 0;
}

.price span {
    min-height: 48px;
}

.pricing-card h3 {
    overflow-wrap: break-word;
}

.case-tabs {
    max-width: 100%;
}

.text-reveal {
    transition: opacity 0.8s ease, transform 0.8s cubic-bezier(0.2, 0.7, 0.2, 1);
}

.text-reveal.is-pending {
    opacity: 0;
    transform: translateY(28px);
    animation: none;
}

.text-reveal.is-visible {
    opacity: 1;
}

@keyframes button-idle {
    0%, 100% {
        transform: translateY(0);
    }
    50% {
        transform: translateY(-3px);
    }
}

@keyframes button-shine {
    0%, 15% {
        background-position: 180% 0;
    }
    70%, 100% {
        background-position: -80% 0;
    }
}

@media (max-width: 991.98px) {
    .hero-new {
        max-width: 100%;
    }
    .pricing-card h3,
    .marketing-pricing .pricing-card h3 {
        min-height: 0;
    }
}

@media (max-width: 575.98px) {
    .brand-caption {
        max-width: 155px;
        font-size: 16px;
        letter-spacing: 0;
        line-height: 1.6;
    }
    .brand-logo {
        flex: 0 0 auto;
        width: 135px;
    }
    .hero-answer,
    .section-intro,
    .benefit p,
    .check-list li,
    .pricing-card .check-list li,
    .pricing-description {
        font-size: 18px;
        line-height: 1.8;
    }
    .hero-new {
        gap: 12px;
        width: 100%;
        padding: 18px 15px;
        font-size: 20px;
    }
    .hero-new .new-label {
        padding: 7px 9px;
        font-size: 17px;
    }
    .hero-new-copy {
        min-width: 0;
    }
    .hero-new-copy strong {
        font-size: 17px;
    }
    .hero-new-arrow {
        margin-left: auto;
        font-size: 25px;
    }
    .hero-visual {
        min-height: 455px;
    }
    .visual-tag {
        font-size: 16px;
        letter-spacing: 0.025em;
    }
    .case-tabs {
        border-radius: 20px;
    }
    .case-tabs .nav-link {
        height: 100%;
        padding: 12px 8px;
        border-radius: 16px;
        font-size: 16px;
        line-height: 1.6;
    }
    .platforms {
        gap: 24px 18px;
    }
    .ads-topline {
        flex-wrap: wrap;
    }
    .footer-data dt {
        float: none;
        margin-top: 12px;
        font-weight: 400;
    }
    .footer-data dd {
        margin-bottom: 12px;
    }
    .contact-actions .cta {
        padding-inline: 19px;
    }
}

@media (max-width: 359.98px) {
    .brand-caption {
        max-width: 135px;
    }
    .brand-logo {
        width: 105px;
    }
    .hero-new {
        gap: 8px;
        padding-inline: 11px;
        font-size: 18px;
    }
    .hero-new .new-label {
        padding-inline: 6px;
    }
}

@media (prefers-reduced-motion: reduce) {
    .text-reveal.is-pending {
        opacity: 1;
        transform: none;
    }
    *, *::before, *::after {
        animation: none !important;
        transition: none !important;
    }
}